The official WWF site. WWF (also known as World Wildlife Fund in the US and Canada) is one of the world’s largest and most
experienced independent conservation organizations. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature by :
– conserving the world’s biological diversity
– ensuring that the use of renewable natural resources is sustainable
– promoting the reduction of pollution and wasteful consumption.